The impact of sales promotion by 'Nike Golf' in Thailand on the Essay

The impact of sales promotion by 'Nike Golf' in Thailand on the Strength of the Brand - Essay Example The importance of price in purchase decisions puts an emphasis on the relationship between the price of a purchased item and its quality (Mesak, 1979). Among the most attention-grabbing is the sales promotion of Nike golf Thailand used for their Driver and golf clubs. This was also the event Driver SQ series was introduced in 2006. The approach was to reduce the cost of the item in a short period of time. For demonstration, when the company promotes new product, which is done once every year, the price that kicks off at roughly four hundred dollars ($400) to six hundred dollars ($600), which is about 13, 000-20, 000 Thai Baht will hold a price of just about $250 (approximately 8, 000 Thai Baht) six months later. Then towards the end of the promotion, it will fasten to a price of $120 at the least, which is around 5, 000 Thai Baht. January 2002 came into the vastly competitive golf club industry of $1.5 billion. Nike is relying on its sound brand image as well as its deep pockets to vie in commerce where companies are inclusive of rigorous technologies (Gabrielle et al, 2002) when golf became popular and demands begin to escalate. Companies subsequently changed mode of production to mass production by means of shifting production processes to China with the intention of decreasing the costs (Anderson, 2008). Owing to the formidable marketing strategy as well as the production mode which is being used by Nike golf in promoting their merchandise, items of Nike golf are virtually offered in all golf shops throughout the world. They are able to distribute merchandises through dealers on every country and that particular dealer ought to employ their own strategy or technique in advertising their products. Hence, the Thailand Nike golf sales promotion which is being applied for their SQ driver series is distinctive from other sales promotion used by dealers from other countries

Information Management Essay Example | Topics and Well Written Essays - 2000 words

Information Management - Essay Example The right dissemination and application of information is power. Accordingly, the conversion of data from internal and external sources into information is called Information Systems. This is also known as Information Management and is typically computer based. It helps in enhancing the decision making process, enhances the operations, helps in overall growth of the company. It includes hardware, software, people, communication system, and the data itself. Information Systems can be used in any type of company be it manufacturing, retailing, or the service industry. This report analyzes the use of IS in the supply chain management. Supply chain management involves getting the right things at the places at the right time for maximum profit. Zara, a leading Spanish Fashion clothing company, is a classic example of having an unorthodox and cutting edge approach in the supply chain management. To cater to the changing demands of the customers, some manufacturers take care of management of supply and distribution in addition to designing. Zara is one such company, which has retained direct control over the entire process. Today Zara has attained the distinction of being a global brand having its presence in 60 countries with over 858 retail shops in big cities of the world (Inditex). It has made the best use of the resources and achieved the current position. They apply the â€Å"sense and respond† business model in this supply chain management. They react immediately because they have direct access to demand data. They base their product design and development on the demand data collected from the POS or the POS data mining technology. Information from their stores is constantly transmitted to the team of 200 desig ners. This gives them a competitive edge as far as customer satisfaction is concerned. Zara works at the pace of the society (Zara). This report would examine how effectively Zara uses Information System to